Crescent

Crescent Advisory & Accounting is a an innovative advisory firm focused on the development of successful client-firm relationships. Crescent symbolizes a new direction in design and function of the traditional CPA firm. I created a visual identity system that stands out against competitors and embodies their values of service, trust, and growth.

In my research for this project I found that the word “crescent” originally referred to the increasing illumination phase that immediately follows the new moon. That original meaning nicely reflects the meaning of the word’s Latin ancestor crescere, which means “to grow.” The meaning of “crescere” also shines through when we use “crescent” as an adjective meaning “increasing” or “growing.” I reflected these ideas with the client’s values in the development of the logo mark.