5 Benefits of Thoughtful & Focused Branding
A lot of people think of branding as “just a logo” but when you work with a graphic design professional (like me!) you’ll find that branding is way more than pretty colors and a cute logo.
I start every branding project by collecting as much information about your brand, your goals, and your vision. Before any design starts we have talked at length on all of these points, you have filled out questionnaires, and we have narrowed down a focused direction of values that will appeal to your ideal audience. This process is valuable to me as I’m working on your design but is invaluable for you and your business.
Here are my top 5 benefits of thoughtful and focused branding:
Shows Credibility - Start with a good first impression and then follow through. People support ($$$) businesses they trust. If you’re changing your website every other month, adjusting your visuals to match whatever is currently trendy, or using different tones in your copy - people will assume you are wishy washy, lack stability, and worst of all, not professional enough. Yikes.
Gives You Confidence - When your messaging and visuals are in alignment with who you are you’ll feel more ownership (and peace of mind) around your brand. If people see that you’re confident in what you do, they’ll be more likely to trust you and your expertise.
Shares Your Personality - Focused branding will help you stand out among other people in your field. Clients and customers will choose you because of your brand, your personality, and your vibe.
Attracts Ideal Customers - People connect with brands that share the same values. If your brand clearly represents your business, you’ll be more likely to attract the right people.
Builds Loyalty - Refined branding elevates a business and builds recognition and loyalty. When you showcase what you value through branding customers will develop an emotional connection to you (and will most likely refer you to their friends).
If you’re ready to invest in your business with thoughtful, focused branding, let’s start the conversation.